Outsourced SEO basics: briefs, KPIs, and common mistakes
A practical starter for founders: how to brief content, what to measure, and what to avoid when you outsource SEO.
Key takeaways
- Good briefs prevent rewrites and delays
- Focus KPIs on qualified clicks and assisted conversions
- Avoid thin content and link schemes
Write clear briefs
Include search intent, primary/secondary keywords, outline, internal links, examples to emulate, and the CTA. State what not to cover to prevent bloat.
Measure the right things
- Clicks from target queries
- Rank for priority set
- Assisted conversions / demo clicks
- Technical health (CWV, indexation)
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Internal linking 101
Every post should link to its pillar, 2–3 peer articles, and a BOFU page like pricing or comparison. Add descriptive anchors and avoid “click here.”
Common mistakes
- Targeting head terms only
- Publishing without internal links
- Measuring by word count instead of outcomes
What next
Use our free brief template and checklist to ship your first article this week, then <a href="/demo" class="text-blue-700 underline">book a discovery call</a> to scale production with vetted talent.
About the author
Team onvally
SEO & Content
More Insights
Take back control of your margins, customer data, and online reputation.
Discover how teams increase output with onvally. ~72‑hour matching, best practices, and a free replacement guarantee.